DIGITAL MARKETING ONLINE

Internet and Media Marketing Options

With the rapid growth of Social Media, blogs and other forms of advertising the job of getting your website noticed has just become more confusing for most businesses. The world of Marketing has become like a vast forest of trees and they are not all the same size! Anything you search online for these days will likely produce many thousands of answers or sugestions that may be a solution to your enquiry. For your business or website to be effective it needs to be near the top of the list when a relevant question is asked or searched on the internet. 

THE TWO PRIMARY WAYS TO INTERNET MARKETING

There are in general terms two mainstream ways to promote your business online via digital internet marketing. We will explain a little of the difference between them here. Digital Marketing itself covers a very wide scope of media promotions. Whichever type of media you choose to use one principle or overriding need cannot be over stated. Because the World Wide Web has become so crowded make sure you have these 3 things at the top of your list.

So... Sort Your Target Market For Each Webpage and

FOCUS

FOCUS

FOCUS

 

GENERIC - FREE TRAFFIC

This form off acquiring website traffic to your website is by having a site that is most up to date and meets all the current requirements when indexed by a search engine or media website. The requirements of the various Social Media Websites and the different Search Engine Robot Crawlers are many and varied and it is not possible to list them all here. They are also dynamic and progressively changing. Therefore it is critical to be up to date and always monitoring the performance ratings of your digital marketing program on whichever platform you are using and be aware of changes as they happen. The internet is an arena of high speed non stop change making the need to be up to date critical for your digital or internet marketing to be effective. The things I mention here are but a brief list and a general pointer. You will need to do your own research and analytics.

Some of the things to be monitored and managed are...

Website SEO

Page Meta Title

Page Meta Description

Content In the Body of Each Webpage

Internal and External Page Links

Navigation and Mobile Friendly

Hash Tags and Descriptions

and many more details affect your webpage ranking

 

PAID ADVERTISING OR PROMOTIONS

The options available in this form of online marketing is huge. An area that is rapidly expanding as more and more avenues for advertising scramble for your promotional budget. The amount of spend can be disasterous if not closely monitored. It can soon siphon funds deeper than the ocean and mount a cost higher than any mountain. It varies so much in audience, advert type, ad size, budget and a host of compliance variables between each different platform. eg; faceBook, Twitter, Pinterest, LinkeIn, Instagram, adWords and on and on it goes and each one will require differing sizes of imagery or video and compliance details for your digital advertisment or promotion. It is very time consuming even for professionals to manage a media promotion effectively on behalf of a client or business. 

WHICH IS BEST FOR MY BUSINESS

There is no single "best way" that applies to all business types and management styles. It is best to use a range of methods to drive traffic to your website. To grow your enterprise you will likely need to spend some money on advertising or promotions.
You then have two options ...

a) Self Manage: Be prepared to spend TIME ... a LOT of your TIME ... be consistant and patient ... to learn the various systems and options available and then choose the best for your enterprise and mangement style. This is just the beginning. Now the real challenges begin.

b) Partner: Or get a professional to assist and to manage the advertising or promotions for you. (Always get a quote and cap your spend with a budget) Monitor it and expect your provider to keep within agreed costings. Use a credible agent or professional or you may finish up with costs way over buget and still legally bound to pay it!

 

A LITTLE DIGITAL MEDIA ADVICE

To get consistant growth and stay ahead of decline and your competitors, do not depend on sporadic and inconsistant promotions. All the gains of an inconsistant big splash will soon dissappear with your competitors consistant advertising even if their budget is quite small. 

Until recently many big companies depended on daily papers and monthly magazines for there big spend advertising. Now with digital media advertising they monitor and manage their advertising by the day and most will focus right down to the hour or minute on when their promotions appear. That is how much detail is put into targeted digital media promotions on the internet.

So... it is important to make a digital media start. Start small. Consistancy is the key whether you choose to self manage your program or engage some help.

 

LINK YOUR WEBSITE TO CREDIBLE VARIFIED NETWORKS

Quality reference Directories are another great marketing tool. A well managed, verified online directory is good for improving your website ranking via credible links. Links to and from your website need to be well managed as they can cause your website to loose ranking or even be penalised in some cases. Avoid link farms, bulk listings and bot added directory listings. A successful quality directory will bring traffic via your directory listing direct to your website.

We recommend having your website in the COMBO DIRECTORY NETWORK. Every listing is self or enterprise managed. The COMBO DIRECTORY NETWORK is excellent, very popular and well managed. Make sure you list in at least one of them.

Link building with natural relevant links to another website like these directories will improve the importance and ranking of your own website. To be successful or market on the internet, you must have traffic.

 

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